Lexus Wants A New Halo Model
Awesome news from Lexus, everyone! Given the fact that the luxury vehicle division of the Japanese automaker Toyota has recently built the 500th and last LFA, officials have been thinking about a new halo model.
In an interview given to Automotive News, Lexus Executive Vice President Kazuo Ohara said “If we want to build a more emotional brand, then we need a halo car.” Notably, Mr. Ohara stopped short of saying a model is currently under development, but hinted the brand is “seriously considering” a new coupe.
Unfortunately, Lexus is at a crossroads as various executives are on both sides of the debate. On the other side of the table, Mr. Mark Templin, the company’s Global Marketing Chief, admits that the LFA was a real success, but wants to focus on capturing younger buyers instead of building a halo vehicle. As he explained, “You don’t see a lot of movement between brands in the luxury space” so it’s best to attract customers to your camp before they buy a rival product.
Source: Automotive News via WCF
Note: Lexus LF-LC Blue concept pictured